Meet the Team

J&E NAMM

Ed Ulibarri-President

ed.lvxmarketing@gmail.com

Ed Ulibarri launched LVX Marketing with his partner, John Hernandez, covering California, Hawaii, Nevada, Utah, Arizona and New Mexico. Ed started his sales career learning the retail piano business with Sherman Clay in 1980 where he became a Presidents Club member for three years. From there, Sequential Circuits hired him to be their west coast sales rep where he thrived in the burgeoning synthesizer market. In 1986 Ed became the District Sales Manager for Roland Corp. US for Northern California, Nevada and Utah”a successful career spanning over 26 years. Ed has exceptional skills in building and maintaining dealer relationships, effective communication, and strategic thinking. Ed has a proven ability to analyze customer needs and provide innovative solutions for todays tough marketing challenges. He has launched creative retail promotional events to capture and access unique sales opportunities for his dealers. Ed has been a professional musician for over 45 years as a keyboard player as well as an accomplished vocalist”he understands the musicians needs. He has written and recorded music with many successful artists including Mike Pinder from the Moody Blues, Ross Valory of Journey, Jon Anderson of Yes, and Eddie Money. His band, Alexis, signed by MCA records in 1977, toured with Foreigner and Styx.

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John Hernandez-CEO

john.lvxmarketing@gmail.com

John Hernandez has extensive retail,management and wholesale experience.

1979-1981 Management and top in sales for a multi-million dollar camera chain, Brooks Cameras

1981-1988 Management and top in sales at The Goodguys. General manager of a 7 million dollar a year location in Silicon Valley.

1988-1993 General Manager for New World Music & Sound in San Diego. Took the store from strict pro-audio to full MI including procurement of lines, Pearl,Fender,Zildjian. Also was instrumental in sales and demonstrations of specialized electronic percussion for Drum Kat,Roland and many more early cutting edge technologies.

1993-2012 Roland District Sales Manager for portions of Northern California and Hawaii. Winner of numerous sales achievement awards. Setting up new markets,product training and most of all providing impeccable customer service. Mentored many businesses and achieved long lasting relationships with accounts.

2012- In December of 2012 John Hernandez co-founded LVX Marketing along with long time business partner and friend Ed Ulibarri.

John Hernandez Tech and Music Bio

John attended the very first Electronic Music class at San Francisco State University in 1977. Since then has been one of the movers and shakers in the electronic percussion industry. John has been a professional drummer for over 40 years and conducted the Roland V-Drum clinics and workshops in Northern California and Hawaii. Prior to that John was doing clinics for Drum Kat in the late 80′s and early 90′s. John also attended recording engineering school in San Diego for 4 years in the late 80′s-early 90′s and is currently a producer,engineer and mastering engineer. John also plays keyboards and is a master synth programer, plays guitar and bass. In the last few years, John has been consulting on many projects from House of Worship, Theater,Conference Rooms and Home Theater design.

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Larry Garcia-Commercial Sales: Southern California

larry.lvxmarketing@gmail.com

   Larry grew up with a love for playing music as well as fascinated by movie sound effects and quickly realized music and sound was his calling. He studied film and television production at California State University Long Beach and played keyboards in local rock bands. Soon after college, Larry worked for Roland Corporation USA, a company on the “cutting edge” in development of analog & digital musical instruments as well as hard disk based multi-track digital recorders. While at Roland USA, Larry was involved in product demonstrations, conducting private studio demonstrations and composing and performing music for various trade shows in both the USA and abroad including Brazil, Canada, Mexico, England & Germany. Larry also performed and demonstrated Roland products at the “National Association of Music Merchants” (NAMM) in Anaheim California and the Frankfurt “Musikmesse” in Germany. Larry was also involved in product development as well as contributing factory sounds for many classic Roland synthesizers including the JD-800 & JV-1080. He was also a regular contributor to the Roland Sample Archives CD-ROM Libraries for the Roland S-770, 750 & SP-700 digital samplers.

After leaving Roland USA, Larry worked for Roland R&D Japan as an independent sound designer working on sample libraries and synth programming for Roland’s 700 series digital samplers. While working for Roland R&D, Larry had the opportunity to work closely on projects with Roland’s premier sound designer and Spectrasonics founder, Eric Persing.

As an independent sound designer Larry has contributed to both albums and feature film scores with artist and composers including Hans Zimmer (with lead sound designer Bob Daspit), John Lind, David Schwartz, Rene Moore and John Schreiner as well as produced and created numerous sample libraries for companies including Spectrasonics, Ilio and East/West Sounds Online.

As a song writer/composer, Larry has composed original music for albums, television and live theater. He also composes music for both corporate and instructional video productions. As a sound effects editor, Larry has worked in television, feature films and on animated feature movies.

Working with Calvary Chapel in Southern California, Larry is heavily involved in church related productions including composing music and sound effects for live theater and playing keyboards for Calvary Chaple’s worship band. He also is involved in organizing sound systems and backline for large music events including Calvary Chaple’s annual “Labour Of Love Music Fest”, held on the beach in Huntington Beach, California and features some of Christian music’s top artists.

 

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Joseph Ahlman-Account Manager: Colorado,Utah,Wyoming

  Joseph was born into California in the late 50‘s, grew-up during the tumult of the 60’s and the excess of the 70’s.  In the 80‘s he started his first 8 track analog recording studio which grew into a 16 track, and graduated from college with a BFA in Film Production. When he went off to college he studied audio engineering under Jim Anglesey and worked at Suite Sound 24-track recording studio in Salt Lake City, UT. After graduating college he went to work for Disney/Touchstone in Burbank. In the 90’s he returned to running his recording studio in Utah and went digital, and worked 3 years in Pro Audio/MI retail on the side. he then worked as an Independent audio sales rep for the next 16 years for premier MI, Pro Audio, and contracting lines. In 2010 he went to work for Musicians Friend as a customer service account manager. In 2011 he went to work for Performance Audio and ended up managing their first satellite store. “Things have now come full circle. I look forward to working with the LVX Marketing team serving the Rocky Mountain States.”

 

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Dave Lovvorn-Account Manager: Arizona & New Mexico, MI Sales SoCal

dave.lvxmarketing@gmail.com

Dave cut his teeth in music retail working behind the counter of a 500 square foot store in Northern California. Over the next twelve years he was a key player in expanding the business to include a 5,000 square foot main store, a second location and a repair shop. Having worked up through the ranks to General Manager and doing every job along the way ingrained a sense of respect for everyone on the team who works to make the sales channel flow.

Dave made the jump to manufacturer rep, joining KMC Music and managing over 10,000 accessory SKUs and representing some of the most respected brands in the industry.  After handling the San Francisco Bay area territory Dave spent a year merchandising and doing product training for Guitar Center, Sam Ash and Musicians Friend stores in the western states for KMC.  When the Southwest Territory became available Dave pulled up stakes and moved to the Phoenix area where he again served as District Sales Manager serving independent dealers in Arizona, New Mexico and El Paso, TX.

After 12 years with KMC, Dave joined LVX Marketing to represent their family of brands in Arizona and New Mexico. “I am excited to not only continue calling on MI dealers I have called friends for many years but also to service new accounts in the high tech, church and contractor side of the business”.

In his free time Dave is a gigging drummer playing in several bands. He enjoys spending time with Denese, his wife of 21 years and his two teenage kids, Victoria and Zachary.

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 Aaron James-Account Manager Hawaii

Aaron comes to us from Honolulu – where he started his AV work as “the tech guy” for a growing church on the island. Aaron has since been involved with system integration projects both on the island and the west coast. While Aaron has experience with DSP, digital audio, and digital video infrastructures, his passion is toward lighting and visual effects in live environments. Aaron is highly gifted in lighting set design, as well as creation of lighting queues for musical events. Aaron’s background in Information Technologies has allowed him to dive in deep with digital technology that has taken over our IT world – things like Dante, HDBaseT, and other digital protocols that run on existing IT infrastructures are a favorite playground for Aaron. Aaron’s job of Pro AV is more of a passion than just something he’s picked up along the way – Aaron enjoys seeing technology in the hands of the user, being used to the fullest extent

aaron.lvxmarketing@gmail.com

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 A.J.- Commercial and Specialty Market Sales: US & Canada

A. James McCready is a music and post production professional with 20 plus years of experience in all areas of the field. he has held various positions in music/broadcast/live events and post,from audio engineering and music production to senior technical/supervisory positions and Technical Director of operations and Production Management. AJ began his career as a session and touring guitarist in the 80s and 90s for several clients including EMI,MCA,A&M records. Later AJ turned his focus to live show production with various artists and then television broadcast and integrations for various TV projects from SportsNet and TSN to MTV and many more. AJ was then approached by Technicolor to join their post production engineering team on several projects including their North American iMAX mix theatre and George Lucas’s THX theatre. AJ spent 10 years in post production with Technicolor. After which, AJ started a freelance consulting firm in which he has been production consultant to many small and large scale facilities,venues and clients including EMI Music Publishing, Orange Lounge Studios (select clients Black Eyed Peas,Amy Winehouse) , Cherry Beach Sound(select clients…Rush,Drake,Justin Bieber, Bruno Mars and Mark Ronson), and Damage Ent.(Metallica,) and many more. AJ brings a wide range of experience from post production with clients such as Technicolor and MTV, to a range of his current Live production and studio productions and production support to a client base of  ”A” list production staff and facilities for projects from Metallica to Drake, Bruno Mars, ventures with Hard Rock properties and Movie/film and new media clients and everything in between.

 

 

 

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In Memorium Tom Passed into the Light Oct 2016

Tom Size-Senior Audio Consultant